Wednesday, 11 January 2012

Unique Content Article: Bulk Email, Will you Include It in Your Business Marketing Plan?bulk email,mass email,email marketing,bulk email service

Bulk Email, Will you Include It in Your Business Marketing Plan?


by William T. Marx


Will you include bulk email marketing in your business plan? Then why not! If you have heard that this method is no longer effective then read on this article to find out that it is not. There might be negative reactions as to this method of advertising due to the fact that some marketers have found it ineffective. This article will point out those negatives and in turn will show you the way on how to divert it positively and in the end make use of email marketing productively.

The Spamming Issue. The issue of spamming has been one of the reasons why there are internet marketers who would not like to go for bulk email marketing. Those who have tried email marketing have their email bouncing back to their inboxes and some were not given to chance to be read by the receivers since the mail is filtered and are sent to the email folders.

This is fairly easy and actually not a problem to look into and become the reason why you will not use bulk email. What you only have to do is to sign up to bulk email service providers like WebTrafficMarketing that will assure you that the email lists are actually your target customers and these email ad owners have agreed to receive email alert for new products and services of the website. With this, you are assured that emails will directly hit the receivers' inboxes.

The Issue of No or Poor Response Rate. This issue is due to factors like: un-updated email lists from the bulk email service provider, the receiver's lack of interest in using the product or poor email presentation and unavailability of internet tools. Because of these, you are hearing marketers who complain about low response rates and traffics which are not converted to sales.

When email lists are not updated, naturally, there is a greater possibility that emails are no longer active and are no longer used by owners. The worst even is when these lists are not actually owned by the marketers' target customers. So, how will you generate targeted traffic and sales leads if this is the case?

If the bulk email you have sent to your target recipients are not compelling and do not capture the attention of the readers, it will not really get any sales lead. No customer will believe in what you offer especially so that fraudulent and fly by nights sellers are rampant on the internet.

Since internet marketing tools will help you in your bulk email marketing, if you don't use the most excellent one, you will not really generate targeted traffic. These tools will not just help you blast millions of email but it also helps you make you emails and ad banners attractive and inviting.

Needless to say, when a marketer says, bulk email is no longer effective; this means he has not chosen the right bulk email services. So, what you are going to do is to look for the following features in the email service:

- Lets you send bulk email to millions of recipients in a day; say for instance 3000 recipients in a day making you blast to millions of recipients in a month.

- Instant access to the system with its user friendly interface so you can blast emails any time you wish

- Free templates

- Reliable email system

- Integrates with affiliate marketing

All of these and more are the attributes of the email service you need to look for so you will succeed in your email marketing endeavor.




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