Wednesday, 7 November 2012

Potential Customers Are Searching For You Online

By Kelly Montagna


As a business owner, having a website will be a big help in bringing you new business and keeping you in contact with your customers. People have come to expect to find businesses online. If your website looks unprofessional, or if you don't even have one, it makes you look bad to potential customers.

Creating a business website isn't an easy task that just anyone can do. To make sure the site is built correctly, it is best to hire a professional from the start. You may think it is easy to make a Facebook page or set up a blog, but building a business web design is entirely different. Some complicated features that business websites need include testimonial tickers, rotating graphics, gallery with light boxes, quote request forms, service area map, location map, and contact forms.

You might already have a site online, but it may need to be updated by a profession website design company. On the internet, trends come and go quickly, and your website will start to look dated if you don't keep up. A site that looks outdated may give customers a bad impression of your business.

Your site not only provides information about your services, it performs another important task. It will bring in new business too. When someone is in need of trade services today, they tend to look online first. Most likely, they will search on Google. Therefore, in addition to having an online presence, you need to make sure your site gets a high ranking in the search results so customers find you instead of finding a competitor. A good design company not only builds a great site for you, they will also make sure it ranks well in the search engines so customers can find you.

As a professional, you stay busy enough servicing your customers. You don't have time to worry with creating a functional website and getting it positioned well in the search engines. If you don't have professional know-how, it could take a lot of effort for you to get the job done. You can always tinker around online by building a Facebook page and Twitter account for your company. Those are useful too because they let you provide customers with timely information such as holiday hours and current specials. Social media is a fantastic way to build rapport and gain trust from your customers.

Sometimes, small changes in the look of a website and bring about unexpected changes. Website response has been studied for years and it has been found that changing fonts, layouts, colors, and text can bring favorable results. In fact, many professionals use a technique called split testing where they test an original site against one with a small change made to see which one performs better.

Over time, general rules have been established for designing the optimum website. Professionals understand these principles and know the best way to lay out your site. Fortunately, all you have to do is give your design company your business information and logo, and they will take care of the intricate details involved in site creation.

Once your site is established online and ranking well in Google, you can enjoy the new customers it will send your way. Once on your site they will have access to your address or phone number so they can contact you in the way you have determined. While you are working hard to provide quality services, your website will be working hard to bring you new customers.




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