Sunday 12 February 2012

Business Intelligence Can Make Businesses Boom

By Alyson Pena


If you want your business to be successful, use business intelligence. This is a computer technique used to identify, extract, and analyze business data like sales revenue of products as well as departments, or associated costs and incomes. Success in business is what every entrepreneur desires. Nobody ventures into a business to see it go down. Each and every businessman aims the top of the mountain in the industry they are in. Reaching the top indicates success. Accomplishing the objectives of your business could be attributed to its growth which comes from retaining customers and gaining new ones. Obviously, a business won't succeed if the services and products do not have good quality; maintaining product excellence can also make your business prosperous.

Having business intelligence in your business can help you gain a great deal. One of its benefits is it helps gain more knowledge and understanding of the needs and decision-making process of the customers. Another one is the fact that it provides the trends with regards to economy, culture, and technology which help the businesses greatly. Likewise, the business software is able to accommodate large information with regards to the customers of a specific business. The data gathered become information and results to knowledge with the help of this computer-based technique.

As stated above, business intelligence is a computer method. This technology has quite a few popular features which consist of reporting, on-line analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, and predictive analytics.

Understanding the strengths of this computer technological innovation along with its functions, understanding exactly how it started can give more information to businesses who want to use it. BI began in the 1960s when the decision support system (DSS) become more refined and changed to information warehouses, Executive Information Systems, OLAP, and business intelligence all through the mid 1980s. The mentioned computer method was referred to in late eighties as "concepts and methods to boost business decision-making by using fact-based support systems."

What are the business purposes where the said computer technique could be applied? The business purposes include measurement, analytics, reporting or enterprise reporting, collaboration or collaboration platform, and knowledge management. These mentioned purposes can help drive the value of a business.

Prior to fully implementing the said computer method, you will find three crucial areas that need to be assessed within the organization. It consists of the level of commitment and sponsorship of the project from the upper management, level of business need for its implementation, and also the quantity and quality of accessible business information. The first crucial area is the most significant to be assessed because having a strong backing from the management will help overcome any shortcomings. The second area of concern ought to be evaluated to know whether or not there is really a need and if the business would benefit in the implementation. The last critical area is also important simply because insufficient information will cause in the failure of the implementation.

When businesses understand its market, it makes them more effective. Business intelligence is a technique that they can use to accomplish their objectives, either short term or long term. If it is implemented properly and efficiently, good results is really a sure thing.




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