To the unprepared and clueless, Google's Adwords can be confusing and certainly dangerous. You need to get the basics right first or else you'll end up making silly mistakes, like the ones we will be discussing in this article.
The simplest mistake that AdWords advertisers make is going for keywords that are too common, which means they are too broad. Broad keywords just causes you too loose money adversely affecting your advertising budget. Take the word "furniture", for example, if you choose this as your keyword your results will not be what you want them to be. The possibility that someone using this as their search word is searious abou tbuying something is pretty slim. More focused keywords that match your product are key You won't find many people who hit your site, that are truly interested in your product, with broad keywords. Also, the narrow keywords have less competition in the search results, which means less websites are targeting it. A reduction in your ad costs is an added bonus to the narrowed keyword. When you are searching for the right keyword, make sure you are thinking like your prospects.
Using this data, you'll be able to tweak your campaign and turn it profitable or just turn it off. Set your daily budget to something realistic, and have the right mindset about it - if you lose that money, then it's ok. It seems that the only position new Adword advertisers want to achieve is the top position. This thinking could be wrong, since with Google Adwords, the first position can be the worst position. The average person will click on the first ad only because it is the first ad, not because they are interested. You pay for each click on your ad, so you don't want to waste a click. You will find that you get more click from interested buyers if you are in the third or fourth position. Another bonus to the lower position is that the cost per click is lower. If you want to be successful each step should be carfeully planned out.
Also stay away from using large nubmers of keywords in a single ad group. Remember it is your responsibility as and Adwords advertiser to test your keywords to determine which ones are successful. With too many keywords in one group, some will get most the clicks while others won't get any. A state of confusion will ensue, since you can't determine which keywords are the successful ones. So the fewer keywords you ahve per ad group, the better you can judge the success of a particualr keyword.
Study and learn from professional on how to advertise with Adwords, and the move slowly and surely.
The simplest mistake that AdWords advertisers make is going for keywords that are too common, which means they are too broad. Broad keywords just causes you too loose money adversely affecting your advertising budget. Take the word "furniture", for example, if you choose this as your keyword your results will not be what you want them to be. The possibility that someone using this as their search word is searious abou tbuying something is pretty slim. More focused keywords that match your product are key You won't find many people who hit your site, that are truly interested in your product, with broad keywords. Also, the narrow keywords have less competition in the search results, which means less websites are targeting it. A reduction in your ad costs is an added bonus to the narrowed keyword. When you are searching for the right keyword, make sure you are thinking like your prospects.
Using this data, you'll be able to tweak your campaign and turn it profitable or just turn it off. Set your daily budget to something realistic, and have the right mindset about it - if you lose that money, then it's ok. It seems that the only position new Adword advertisers want to achieve is the top position. This thinking could be wrong, since with Google Adwords, the first position can be the worst position. The average person will click on the first ad only because it is the first ad, not because they are interested. You pay for each click on your ad, so you don't want to waste a click. You will find that you get more click from interested buyers if you are in the third or fourth position. Another bonus to the lower position is that the cost per click is lower. If you want to be successful each step should be carfeully planned out.
Also stay away from using large nubmers of keywords in a single ad group. Remember it is your responsibility as and Adwords advertiser to test your keywords to determine which ones are successful. With too many keywords in one group, some will get most the clicks while others won't get any. A state of confusion will ensue, since you can't determine which keywords are the successful ones. So the fewer keywords you ahve per ad group, the better you can judge the success of a particualr keyword.
Study and learn from professional on how to advertise with Adwords, and the move slowly and surely.
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