Thursday, 25 October 2012

Components of eCommerce Web Design

By Meagan Connelly


When you are running an online business, you will find that eCommerce solutions are critical. In ecommerce design there are actually a few different parts for you to consider. Finding a good company is only part of the battle, and with that being said, let's look at the three different parts of developing a webpage for your business.

The Design of your Page

The process of design is not simple by any means. What should your webpage look like? What method should you use to implement features? When you view other pages online, you should ask yourself how you are going to meet or exceed the standards that they have set. It will never be easy of course, but it is nowhere near impossible.

Updated technology is very important and should be utilized at all times. Up to date technologies such as Flash and CSS will allow the user to load the page quickly. It should be noted that the only downside to using CSS is that losing the format file will result in a breakdown of the pages themselves. The pages will be accessible, but not aesthetically pleasing. Instead of using this as your excuse to stay away from CSS however, it should be an excuse to take extra precautions.

Web Development

A professional touch is definitely going to be required in your ecommerce web design plan. In the end, you will need to make sure that your web designer has a heavy knowledge of web design, and can help you compete against others in your industry. In addition to knowing various languages and protocols, implementing eCommerce solutions will also depend on the designers knowledge of hardware. While it is assumed that most individuals are using up to date computers, webpages must be designed to run just as well on older machiens. In addition to older computers, it is critical to ensure that it runs on mobile browsers. Across the mobile platform browsers will differ greatly between devices.

The SEO Standard

The third and final component to take into account is Search Engine Optimization. With SEO you can draw the traffic you need, and with the right keywords, convert. Search engine crawlers are put to use, and they will actually index pages by keyword. In choosing keywords, ensure you're actually using keywords that pertain to your product or service -- failure to do so can result in delisting.

eCommerce solutions can be complex, and quite simple at the same time. When building a brand online, there are plenty of things to consider. There are many other websites out there vying for the attention of the customers, and you are just one. Remember this, and do your best to not slack on the design process. If you play your cards right, it won't be long before you have all the customers and business you need!




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